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We would appreciate your assistance in identifying any errors and to let us know. OK, well, we very much look forward to having you here. So it’ll be a pleasure to ask him to join me again. Kahneman and he keeps telling me I better win it soon because he wants to go back. Will we look forward to welcoming you to Stockholm in December? Although some people procrastinate more than others. So we all think that we’re going to finish projects sooner that we will. The key finding from Kahneman and Tversky’s research is not that everybody is the same but that on average we tend to err in the same direction. Is there a kind of disparity there between people’s individual belief in their own individuality and … : Just a last thing, we all like to think we’re different don’t we? But somehow your work brings us all into a unifying theory. Countries all around the world, starting with the UK, have started behavioural insight teams, often referred to as nudge units. We think there may be as many as 25 million people in the US involved in that programme. The idea of Save More Tomorrow where you invite people to commit themselves to saving move sometime in the future has been quite successful. And I think our research has greatly changed pension systems all around the world. I mean that’s what somebody asked me to come over to Stockholm to talk about three weeks ago. Has it reached a point do you think where it can be used for making tools for setting public policy? I suppose since then what we’ve seen is an absolute blossoming of the field of behavioural economics. : It’s 15 years since your friend Daniel Kahneman was awarded the Prize. : For example this has been used in a recent roll out of the national pension saving plan in the UK, and the enrolment rates are well over 90%. Meaning the default is to join rather than not to join. : Well you know, I would say probably the most successful has been the use of what we call automatic enrolment in pension plans. ![]() : Right, yes, What’s your favourite example of a successful nudge? The paper that we’re now writing is sort of a battle of those two nudges. So, for example, the research I was talking about in Stockholm a couple of weeks ago was about two nudges in the Swedish pension system, one was creating default funds that people would take if they didn’t make a choice, and then the other was an advertising campaign encouraging people to not to take the default. : A nudge is some feature of the environment that changes the behaviour of humans but would not change the behaviour of rational economic agents, what we call Econs. For those who don’t know could you describe what a nudge is? People will perhaps best know you for your book Nudge, published almost a decade ago. It’s good to see Sweden on your cell phone. ![]() : Well first of all, congratulations on the award of the Prize in Economic Sciences. : Hi, this is Adam Smith, calling from, the website of the Nobel Prize in Stockholm. He also explains the concept of the ‘nudge’, and looks forward to being in Stockholm again with his old friend Daniel Kahneman, Laureate in Economic Sciences from 2002. Thaler describes some of the impacts of his work on behavioural economics in this telephone interview recorded immediately after the public announcement of the award of his Prize in Economic Sciences on 9 October 2017. “Our research has greatly changed pensions systems all around the world” ![]()
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